Northway builds and manages your outbound system, from prospect research and personalized outreach to booking qualified meetings on your calendar, so you can focus on building your company.
Month-to-month • Direct access • Built for founders
We work best with ambitious early-stage B2B companies that already have a product, understand who they're selling to, and are ready to build a repeatable outbound motion.
Building a company already fills every hour in the day. Here's what a normal one looks like, and where outbound usually ends up.
Outbound matters. It just shouldn't come at the expense of building your company.
Founders don't build great companies because they send better cold emails.
They build great companies because they understand customers, improve products, hire exceptional people, and make difficult decisions every day.
We built Northway so outbound never has to compete for that time.
The exact process every account runs through, from first list to booked call.
We nail down your ICP, your offer, and the message that actually gets a reply.
We identify the accounts worth pursuing and build out the contact list behind them.
Every sequence is written for your market, your offer, and the specific account it's going to.
Outbound goes live on dedicated sending infrastructure, tracked and monitored from day one.
We read every reply, route the qualified ones to your calendar, and handle the rest.
Every week we review performance and tune the system, so the whole pipeline gets sharper over time.
We work with a handful of companies at a time, not a hundred.
You'll always speak directly with the people building your outbound, not an account manager reading you a status update.
We build repeatable processes, not one-off campaigns that stop working the moment we look away.
We become an extension of your team, not another vendor sending you a monthly invoice.
We think in years, not campaigns, and build systems meant to keep working as you grow.
Everything above is included in a straightforward monthly plan.
Simple pricing. No surprises.
We find the companies most likely to buy, figure out why now, and turn them into conversations.
Month-to-month.
Get StartedEverything in Targeted Outbound, plus a targeted demand layer around your highest-value accounts.
Month-to-month. Ad spend separate.
Get StartedBuilt around your ICP, not a generic lead list.
An SDR is one person, with one skill set, and no infrastructure behind them. Northway is a full system: research, personalization, sending infrastructure, and reply handling, running together from day one.
Once you have paying customers and a clear sense of who they are. Outbound works best when there's already a repeatable story to tell.
Most partners are live within two to three weeks of kickoff. That covers ICP, sourcing, infrastructure setup, and your first sequences.
Mostly at the start. We'll need an hour or two to align on your ICP and offer. After that, we run the system and bring the qualified conversations to you.
Book a 30-minute strategy call. We'll look at your market, your current outbound, and whether Northway is the right fit.
No pressure. No hard sell.